Personable, joyful, and playful—those are just three words to describe the founder, Ole Henriksen. When incorporating that voice to different assets, we also wanted to remind consumers that we are experts and our formulas are backed by clinical results.

Role: Freelance copywriter

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To promote the Glow for the Long Weekend campaign, I created copy for emails, homepage banner, and display ad.

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To promote the Fall Routine campaign, I created copy for multiple emails and homepage banner.

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Every month, we launched core emails to educate consumers, whether that’s how to treat skin when the weather changes or how to boost skincare results.